— PROJECT NAME
Shea Moisture beauty care products.
The client wanted a warm and festive holiday vibe. This company is typically know for ethic haircare products but they have a skincare line for all skin types.
— ROLE
Copywriter/VoiceOver Talent/Radio
Written concept collaboration with advertising agency.
The motivation for this commercial to push all beauty products Shea Moisture sells.
The call to action was to send consumers to Target retail stores for purchase!
— DATE
11/15/19